THE JUGGERNAUT - Ten c Installation for Pitti Immagine Uomo
For the 99th edition of Pitti Immagine Uomo, Ten C has been chosen from the Fair as one of the ambassador brands, with a special phygital event. The immersive installation is hosted in Sala della Volta at Fortezza da Basso, its marvelous architecture is the stage of Fall Winter 021 Collection, represented by 5 heroes iconic jackets.
The concept of the Juggernaut Installation is a parallel between the Glitch, an imperfection in an electronic system, and the uniqueness of the garment-dyeing process of the OJJ (Original Japanese Jersey). Specifically, the high level of unpredictability when subjected to high-pressure dyeing at 130 degrees C.
Ten c, founded and designed by Alessandro Pungetti and recently acquired by FGF Industry of Enzo Fusco, is strictly connected to its values and origins: pieces intended to last forever applying the true values of craftsmanship.