SUNNEI embodies a new Milan. A Milan that is all about the present, less about the past. Clothes made for the street, not for the runway. It all started on Instagram for the brand which DNA would be best described as a clash between streetwear and haute fashion, infused with an awkward sense of cool. “We don’t come from a design background, so we approach things in a more practical manner, since we need to sell it in the end.


We don’t take that approach of creating certain pieces just for on the runway, and then some t-shirts which actually sell,” says Loris Messina, one half of the duo behind the in 2015-founded Sunnei brand. The 28-year-old Frenchman is joined by Italian Simone Rizzo, 29, who like his business partner comes from a past in digital marketing. SUNNEI F/W ’18 embodies a new step in Calico Jack’s journey as well.

The first items are instore available now.