Roger Federer and On Running Launch the Most Technical Retro Tennis Sneaker Yet
Federer and On Running talk about the release of 'The Roger'.
Seven months after announcing their partnership, Swiss performance footwear brand On and legendary Swiss tennis player Roger Federer unveil their first collaborative sneaker, THE ROGER.
When Federer first met with On’s founders two years ago, he was immediately blown away by their commitment to performance innovation. But being somewhat of a style icon in his own right, the 20-time Grand Slam winner was curious about On’s ability to find a place in the world of fashion. He loved the comfort and lightness of On’s running shoes, thanks to the brand’s proprietary CloudTec® technology, where hollowed pods take shape in the sole unit to offer an elite running experience. So Roger naturally asked, “What if we cover them up, yet they’re still there?”
After two years of prototyping, this idea has finally come to fruition in THE ROGER, a shoe inspired by the archetypal tennis sneaker of the ‘70s. An obvious silhouette choice for one of the greatest tennis athletes of all time, but also a challenging one to reinvent and reinspire. However, with this encased CloudTec® sole unit, along with On’s Speedboard® and signature sock-like entry, THE ROGER is touted as the most comfortable and lightest tennis-inspired sneaker ever.