New Balance 327: Inspired by '70s Classics
An interview with the design team behind the New Balance 327.
The New Balance 327 has garnered an enormous amount of attention since being revealed earlier this year as part of a Casablanca collaboration. Aside from this first showstopping release, the Boston-based brand continued to drop exciting new colorways of the silhouette throughout this year, merging New Balance archive pieces from the ’70s, vibrant colors mixed with muted tones and a super-sized ‘N’ logo sitting atop the upper.
The design team responsible for this well-received sneaker newcomer hail from Manchester, UK. We spoke to the designers on New Balance’s team to give our readers a better insight into what design processes and sources of inspiration helped create the runner’s contemporary look.