New Balance 327: Inspired by '70s Classics

An interview with the design team behind the New Balance 327.

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The New Balance 327 has garnered an enormous amount of attention since being revealed earlier this year as part of a Casablanca collaboration. Aside from this first showstopping release, the Boston-based brand continued to drop exciting new colorways of the silhouette throughout this year, merging New Balance archive pieces from the ’70s, vibrant colors mixed with muted tones and a super-sized ‘N’ logo sitting atop the upper.

The design team responsible for this well-received sneaker newcomer hail from Manchester, UK. We spoke to the designers on New Balance’s team to give our readers a better insight into what design processes and sources of inspiration helped create the runner’s contemporary look.

Click here to read the interview on HYPEBEAST.

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