Calico Jack Editorial: Adidas YEEZY BOOST 700 v2 'TEPHRA'

The adidas YEEZY Boost 700 v2 ‘TEPHRA’ is releasing this Saturday, if you haven’t signed up for the raffle yet, here’s your chance to do so. Necessary information aside, we wanted to do a cool editorial with these shoes, so we’ll take you on a tour through our creative process for this adidas YEEZY editorial.

Never grow up. This YEEZY was inspired by volcano’s for crying out loud! And volcano’s means lava and that means the floor is lava! Okay, maybe it wasn’t the most obvious reference to the YEEZY 700 V2 ‘Tephra’ you can imagine, but in our opinion definitely one with humour. There should always be more room for humour in the world. For that reason we decided to base our editorial on that old game: ‘the floor is lava’. This should produce some interesting photography! Is there anything we could learn from this? Never lose your childishness, because it can lead to cool stuff. So if you are on the edge whether you should enter the raffle, because you already have so many shoes? My advice to you is: be “like a child” for once.

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