Behind the HYPE: Arc'teryx's Unmatched Innovations in Functionality

"Vancouver-based Arc’teryx famously rejected any notion that it cared about trends or the fashion industry’s fickle whims, underpinning the company’s simple mission statement: “To build the finest products possible.” Almost 30 years after rebranding from Rock Solid to Arc’teryx, the Vancouver-based brand remains steadfast in its devotion to innovation, construction and reliability, even when swept into the churning fashion industry."