Puma

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PUMA might be a German brand, but the U.S. is where the Cat shined. Hip-Hop and PUMA are inseparable. That origin might have stemmed from athlete Tommie Smith’s hugely impactful black fist and black PUMA Suede on the top step of the podium at the 1968 Summer Olympics. A moment forever symbolic for the Black Power Movement, hip-hop adopted the Suede like no other. In 1973 NBA icon Walt Frazier was given his own pair of PUMA Suede’s, donning them the PUMA Clyde. The suaveness of Walt gave him the nickname ‘Clyde’, after an amount of style remembered by people during the ‘Bonnie and Clyde’ era. The birth of hip-hop meant the birth of B-Boy culture. A thick outsole turned out to be perfect for breakdancing, thus PUMA and hip-hop went hand-in-hand afterwards. All of the above and more mean that PUMA is a mainstay in modern culture and has found its way into the homes of millions and millions of people. If it’s the classic Suede, Clyde or Basket, or the modern Cell’s, Trinomic’s or RS-series, PUMA’s are always suave.