ASICS

Anime Sana in Corpore Sano, or ASICS. Healthy soul in a healthy body! Its origin dates back to 1949, where Japanese Kihachiro Onitsuka started the Onitsuka Tiger shoe company. His goal was to boost the self-esteem of the postwar Japanese youth through athletics. Their first production shoe was a basketball shoe and they have produced footwear and clothing for a wide range of sports through the decades, but there is no doubt that ASICS/Onitsuka Tiger is absolutely linked with running. Models like the GEL-Lyte III, GEL-Kayano and GEL-Saga are sneakers which have a wide popularity and are embedded in footwear history.